8:00 - 9:00 a.m.
Registration
09:00 - 09:30 a.m.
Welcome & Introduction
Dr. Manfred Berger, Prof. Arnold Schuh
09:30 - 10:15 a.m.
The Coming Golden Age of New Europe
Dr. Marcin Piatkowski | Senior Economist of the World Bank and Assistant Professor of Economics at TIGER, Kozminski University, Warsaw
10:15 - 11:00 a.m.
Consumer Perspective
Mag. Tobias Schediwy | General Manager,
GfK Austria Consumer Tracking
11:00 - 11:15 a.m.
Coffee Break
11:15 - 12:00 a.m.
Advertising, Media & Social Media Attr/action in CE/SEE
Draftfcb Partners
12:00 - 12:45 a.m.
Employer Attraction - How to Attract the Best People
Mag. Günther Tengel | Managing Partner, Chairman Amrop CEE,
Amrop Jenewein
12:45 a.m. - 1:30 p.m.
Lunch Break
1:30 - 2:15 p.m.
Food-Strategy for CE/SEE
Nespresso
Introduction with Dr. Tomas Krasny (Managing Director | GfK Austria)
2:15 - 3:00 p.m.
How to Build Lovemarks from Nostalgia Brands and
How to Grow and be Successful Against International Brands
Jaroslav Barták | CEO,
Kofola
3:00 - 3:15 p.m.
Coffee Break
3:15 - 4:00 p.m.
Investment Insights
François-Xavier d'Aligny | Managing Director, Group Head of Strategic Relationships,
Dr. Franz S. Englhofer | Executive Director, Dep. Group Head of Strategic Relationships,
Erste Group Bank AG
4:00 - 4:45 p.m.
The Beiersdorf-Sales-Concept
How we Structure, Control and Implement our Sales in CE/SEE
Thomas Lichtblau | Sales Director CEE,
Beiersdorf Ges.m.b.H.
4:45 - 5:30 p.m.
Non-Food-Strategy ex CE/SEE
Doz.-FH Mag. Alf Netek |
Director Strategic Marketing & Corporate Communications,
Kapsch AG
5:30 - 6:00 p.m.
Wrap up / Summary
Dr. Berger, Prof. Schuh
Cocktails - get together!
Location
Lothringerstraße 20, 1030 Vienna
Download: 
Congress Programm (639 KB)
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